
The Voice of Insurance Ep 75 Greg Collins CEO of Miller: A speedboat among supertankers
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Apr 13, 2021 Greg Collins, CEO of Miller, leads one of London’s oldest independent broking houses. In this conversation, he sheds light on Miller's strategic shift post-separation from Willis Towers Watson, expressing relief and a focus on innovation. Topics include their commitment to sustainable growth, the importance of cultural alignment in partnerships, and the impact of technology on the insurance landscape. Collins emphasizes the agility of smaller brokers and how adapting organizational culture can drive success in a competitive market.
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Value-Led Long-Term Ownership
- Miller sought long-term capital aligned with its partnership culture rather than short-term PE exit timing.
- The Synven–GIC 50:50 deal gives an 8–10 year horizon to build value-led growth.
Grow Profitably, Not Just Quickly
- Prioritise profitable, sustainable growth over rapid top-line expansion without margin.
- Ensure growth enhances client service and builds durable value, not just revenue.
Willis Ownership Didn’t Deliver Promises
- Miller joined Willis in 2015 but the Towers Watson merger shifted strategic priorities away from the original rationale.
- That change prevented Willis from delivering promised wholesale transfers and prompted Miller to seek an exit.
