Creating a Winning Company Culture: Motivating and Inspiring Employees – Corey Peterson

About the Guest(s): Corey Peterson is a seasoned real estate entrepreneur and the owner of Kahuna Investments. Known affectionately as the "Big Kahuna," Corey has built a portfolio that specializes in multifamily and student housing properties, spanning over seven states. With a diverse real estate investment portfolio, Corey believes in the power of affecting positive change in people's lives beyond generating profits. He has recently transitioned into vertically integrated property management, emphasizing company culture and operational efficiency within his investment approach. Episode Summary: In this invigorating episode of the Accelerated Real Estate Investor podcast, host Josh welcomes the dynamic Corey Peterson back to share his invaluable insights into managing a flourishing real estate venture during turbulent times. Corey provides a candid look into how recent economic shifts influenced his property management strategy and led him to take an integrated approach to his business. Following the warm exchange of greetings and updates, Corey delves into the recent market situation, their roller-coaster experience in the last few years, and the excitement surrounding their latest property acquisition through auction. He describes the strategic location of this acquisition and its benefits for student housing proximity to a college campus. Furthermore, Corey elaborates on his vertical integration move, the impact of people and company culture on his business, and his approach to inculcating his core values within his team. Key Takeaways: Vertical Integration: Corey Peterson has taken the bold step of vertical integration by taking over property management for his investments, believing this move aligns better with his goals and has greatly contributed to operational efficiency and organizational culture. Investment Strategy: Despite previously owning properties in various locations, Corey is now focused on growing his presence within the states he currently has investments, particularly within the student housing sector. Company Culture: Emphasizing people over profits, Corey discusses the importance of building a strong company culture and fostering the right team dynamics, highlighting how this leads to better business outcomes. Mitigating Expenses: By managing properties in-house, Corey has significantly cut costs on property turnover, citing an example of how self-management saved him over $200,000 compared to third-party management costs. Market Outlook: With economic factors currently priced into the market, Corey sees opportunities for acquisition. He stresses the importance of cash flow and believes that if a deal pencils out now, it sets up for potentially even better returns in the future. Notable Quotes: "Making a difference in people's lives. Now, that gets me juiced." "Their Google-ness has to be strong in our company… because we're not looking for robots here." "Making money is no longer… I don't care about that part." "We're trying to become a company of systems and solutions that ultimately is going to help us get there faster." "I'm buying for cash flow today. I will always be a cash flow investor." Resources: Corey Peterson's book "Trust but Verify: Passive Investors Guide to Valuing Real Estate Syndicators" To receive Corey's book for free: Text 'book' to 480-500-1127 Corey Peterson's company: Kahuna Investments (www.kahunainvestments.com) Apply for coaching here https://bit.ly/2N7ivRm Subscribe to our YouTube Channel: http://www.youtube.com/user/SRECvideo?sub_confirmation=1 Subscribe to our Podcast: https://itunes.apple.com/us/podcast/strategic-real-estate-investor/id570750792?mt=2 Like our page on facebook: https://www.facebook.com/srecnow Visit our blog: http://www.strategicrealestatecoach.com ************************************ STRATEGIC REAL ESTATE COACH is dedicated to giving real estate investors and agents the best, most up to date resources, training, tools, techniques, tips, videos, news, interviews and insider information on today's best strategies and techniques for real estate investing in today's troubled market. This includes marketing for motivated seller leads, wholesaling, rehabs, rentals, foreclosures, pre-foreclosures, REO's, short sales, raising funding and financing, asset protection, internet marketing, real estate investing for beginners, and much much more, including teaching how to make money in real estate and how to become a real estate investor.