#54: Jeremy Barnett sits down with Ethan to discuss his martech startup Rad AI. A startup that utilizes influencers or what Jeremy calls, “key opinion leaders,” and artificial intelligence to assist companies on their marketing journeys. The pair discuss the makings of a strong content marketing strategy, how AI has impacted the martech space, and how to leverage influencer marketing to grow your business. 

In this episode we dive into: 

• What you need to know about influencer marketing for your business
• What content marketing is and how you should  deploy this kind of strategy
• How much you should anticipate spending with a marketing agency

Rad AI Links: 

• Jeremy@radintel.ai
• https://www.radintel.ai/
• https://wefunder.com/rad