How Social Media Fuels Your Cumulative Advantage

Mar 26, 2021

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Mark Schaefer, Chief Operating Officer of B Squared Media, joins the Social Pros Podcast to discuss his latest book, Cumulative Advantage, and why it’s important to try new things and seek new opportunities.

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Full Episode Details

What makes someone successful? Is it money, education, connections? Sometimes it’s hard to pinpoint the turning point in someone’s life.

Mark Schaefer, Chief Operating Officer of B Squared Media, says that it’s not necessarily one thing that acts as an advantage. The initial advantage that people experience can be as simple as a singular conversation. He says that whatever this one initial advantage is can lead you down an entirely different path in your life. “If you have this original advantage…you can build unstoppable momentum.”

Mark’s book, Cumulative Advantage, is based on the work of sociologist Dr. Robert Merton. It follows the idea that those who have some advantage can continue to benefit from it at a much faster rate than those who don’t.

Mark talks about his own experiences and advantages and how they led him to where he is today. He shares why it’s so important to try new things and find your “seam” in the status quo.

In This Episode:

6:00 – What is cumulative advantage?
13:45 – How internal narratives can hold people back
16:50 – Why it’s so important to try new things
18:05 – Mark reveals why loving your own ideas too much can be a problem
19:51 – How sometimes our marketing strategy is dictated to us
20:31 – Why marketing strategy is about finding a fracture in the status quo
22:53 – Mark shares why great marketing is about nonconformity
25:34 – Why following your passion isn’t the only thing you should do
28:45 – Mark shares the idea behind a “sonic boom”
31:15 – How to build your own brand with a sonic boom
34:31 – The important balance between maintaining consistency and excellence
40:28 – How Mark defines mentorship
44:40 – Mark’s top tip for social pros

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