Consumerpedia 99 - How Marketers Target & Sometimes Trick Kids
America’s children have enormous spending power. Most have cash or access to their parents’ credit cards—and plenty of influence over what the family buys through their “pester power.” Marketers know this, which is why they spend billions of dollars a year targeting minors.
Advertising can easily exploit a child’s limited ability to distinguish between entertainment and selling. AI and digital animation make it easier than ever for advertisers to cross the line. The growth of online marketing to children raises serious concerns about privacy and data collection.
In this episode, what’s being done to protect our children from the pervasive and persuasive marketing? What are the rules regarding marketing to minors, and is anyone enforcing them? And most importantly, how parents can talk to their kids about advertising.
Additional Resources:
Children's Advertising Review Unit (CARU)
BBB National Programs – Children’s Initiatives
More from Checkbook:
Unsafe Toys: How to Spot the Hidden Risks That Could Harm Your Child
Are Your Kids’ Smart Toys Spying on Them?
Buying Toys on Overseas Websites Can Be Risky
Related Consumerpedia Episode: 20- Whatever Happened to Truth in Advertising?
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