Creators On Air
Million-Dollar Blueprints: Tommy Mallen's Strategy for Turning Big Ideas into Big Earnings
Mar 1, 2024
Learn from Tommy Mallen, the monetization strategist, on building profitable side-hustles and million-dollar product launches. He shares insights on product selection, successful launches, pricing, and authentic sales strategies. Dive into digital product formats, validation, successful launches, clear sales pages, organic monetization, strategic pricing, and work-life balance for creators.
55:10
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Quick takeaways
- Focus on building a single product value ladder to guide customers through various products.
- Engage with audience inquiries to shape product development and offerings effectively.
Deep dives
Creating a Product Value Ladder for Monetization
It is suggested to focus on building a single product value ladder that scales in price to guide your audience through various products. The 99.1.1 rule advises offering 99% of content for free, having 1% paid content, and expecting 1% of the audience to make a purchase. This strategy aims to lead customers through a clear and incremental path of products.
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