

‘How I sold my clothes and created $5 billion Vinted empire'
Sep 5, 2025
Milda Mitkutė, a Lithuanian entrepreneur and co-founder of Vinted, shares her inspiring journey of transforming a late-night idea into a thriving online marketplace for second-hand clothing. She discusses the early challenges, including forgetting the ‘buy’ button, and how a new strategy revitalized their brand. Milda also highlights Vinted's rapid growth into a global platform, its significance in promoting sustainable fashion, and the personal values that drive their mission.
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Hatchling Idea At A House Party
- Milda Mitkutė started the project after counting about 300 items in her wardrobe and realising she could only keep 100 in a smaller flat.
- She convinced friends at a party to test selling clothes and built a site within two weeks called ManoDrabuji.lt.
Launch Glitch: Missing Buy Button
- In their rush to launch, Milda and Eustace forgot to add a 'buy' button so the site initially acted like a catalogue.
- They fixed it within half an hour and Milda sold about 40 items in the first week.
Actively Seed Your Marketplace
- Milda grew listings by personally emailing contacts and asking people to upload items, accepting spammy outreach as normal then.
- That proactive outreach triggered media interest and rapid organic growth.