

Ep. #54: Jim Berlin, CEO & Founder of Logistics Plus
Andrew welcomes Jim Berlin, CEO and founder of Logistics Plus, a company he founded in 1996 and has built into a global logistics powerhouse in more than 50 countries, with $600M in revenue, customers like GE and WeWork, and a HQ within Erie, Pennsylvania’s Union Station. But success didn’t come without taking risks — and learning from failures. “I dive in with both feet without checking the depth of the water.”
In this episode, Jim and Andrew cover:
- The journey of how Jim built his company from a small operation supporting GE's transportation into a global logistics powerhouse.
- His biggest lessons, best leadership advice, and hiring mentality at Logistics Plus, which has more than 1,200 employees.
- The biggest failure of his career — launching a cargo shipping business on the Great Lakes that nearly sank his entire company.
- Stories of how simple gestures, out-of-the-box thinking, and creative problem-solving have sustained his career and the growth of Logistics Plus.
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*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more.
A special thanks to our additional sponsors:
- Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more.
- Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today!
- Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***