The BESA mafia used astroturfing, creating fictional testimonials to promote their hitman services and appear authentic.
Despite initial dismissal by authorities, the investigation into the BESA mafia eventually led to arrests in Romania, exposing the extent of the scam.
Deep dives
The Rise of Dark Web Hitman Rumors
A writer named Eileen Ormsby starts hearing rumors about so-called dark web hitmen. These rumors were initially found on platforms like Reddit and Quora, claiming that a real hitman service called BESA mafia had emerged.
The Unique Business Model of BESA Mafia
Unlike previous fake hitman sites, BESA mafia presented itself as an intermediary that connects clients with local gang members and drug addicts who can carry out hits discreetly. The website appeared sophisticated and professional, and it offered testimonials from individuals claiming to have used their services.
Astroturfing and Fake Testimonials
BESA mafia engaged in astroturfing, paying freelance writers to create fictional testimonials about their services. These testimonials often portrayed the targets as individuals who deserved retribution for their wrongdoings, creating a sense of authenticity and promoting the site's reputation.
The Scam Unraveled and the Investigation
Eileen Ormsby, along with a cybersecurity researcher, uncovered the truth behind BESA mafia's operations. They discovered that the site's owner, known as Yura, was using the platform as a sophisticated scam, taking money from individuals who wanted to hire hitmen. Despite their efforts to alert law enforcement, authorities initially dismissed the threat. Eventually, arrests were made in Romania, shedding light on the extent of the scam and the individuals involved.