3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)

In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.”

After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she uses tools like ChatGPT, Perplexity, Claude, Canva, and Fathom.ai to save 15 hours a week, triple her profits, and build a deeper connection with her audience—without losing her authentic voice.

If you’ve ever felt overwhelmed by AI or unsure where to start, this episode is your permission slip to start using it, not overthinking it.

3 AI Rules You Need to Break

Forget the gatekeepers and gurus—Gloria exposes the biggest lies about AI that keep small business owners stuck:

1. “You need to learn AI the right way before using it.”
    Nope. Just start asking questions conversationally. Treat AI like your intern, not your boss.
2. “You need to buy expensive AI courses to unlock the secrets.”
    Wrong again. Most of the “secrets” are already free—you just need to start exploring and asking smarter questions.
3. “You need to stay on top of every AI update.”
    Totally false. You don’t need 10 newsletters and 5 new tools. Stick to what works and keep it simple.
   
   

Gloria’s Go-To AI Stack for Small Business Owners

Here’s what Gloria uses every day to automate, create, and stay connected—without getting lost in tech overwhelm:

• ChatGPT: For brainstorming, writing pitches, and content creation
• Perplexity: As her new “Google” for real-time insights and trend research
• Canva: For clean, shareable visuals
• Fathom.ai: For auto-recording and transcribing meetings to train AI faster
• Claude: Her personal writing and marketing CMO (replaces a $3K/month hire!)
  
  

The Real ROI of Using AI Authentically

AI isn’t replacing Gloria’s human touch—it’s amplifying it.
 By using AI to create more spaciousness and presence, Gloria connects more deeply with her audience and leads with energy, not exhaustion.

She reminds listeners that knowledge isn’t the most valuable asset anymore—time is.

Final Takeaway

You don’t need to be tech-savvy to make AI work for your business.
 You just need:
 ✅ Curiosity
 ✅ Simplicity
 ✅ The courage to start before you’re ready

When used right, AI doesn’t replace your voice—it amplifies it. Let this episode show you how.