Bloomberg Talks Crypto.com CEO Kris Marszalek Talks Crypto Treasury
Sep 2, 2025
The CEO of Crypto.com discusses an intriguing partnership with Trump Media to launch a new crypto treasury business using the Kronos token. He reveals strategic insights and the potential impact on the crypto space, including future IPO plans. Additionally, the conversation shifts to the exciting realm of sports prediction markets, focusing on the NFL. Challenges like regulation and liquidity strategies are explored, highlighting the revenue opportunities in this innovative sector.
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Blockchains Need Dedicated Treasury Players
- Treasury companies will likely emerge for major blockchains to drive demand and accumulation of native tokens.
- Crypto.com expects a leading treasury for CRO to be a competitive necessity, following MicroStrategy's example.
Existing Partnership With Trump Media
- Crypto.com's relationship with Trump Media dates back a couple of years and grew from infrastructure and treasury work.
- The firms helped execute a multi-billion dollar Bitcoin purchase and now extend collaboration to CRO strategy.
Use Trust Structures To Address Conflicts
- Treat published entities as independent and held in bright trust when assessing conflicts of interest.
- Rely on transparent structures and regulatory processes to mitigate perceived conflicts.