Maciej Zawadziński: A future without Google Analytics

Maciej Zawadziński is an AdTech and MarTech expert, founder of several successful companies and online privacy rights advocate. Striving towards more conscious data use and a healthier digital advertising ecosystem, Maciej is currently devoting his knowledge and skills to developing Piwik PRO – a privacy-focused analytics platform, the perfect alternative to Google Analytics.

 

We have debated the immediate consequences of recent developments concerning the use of Google Analytics in the European Union, as well as other important topics for Marketing Technology and Digital Analytics professionals: valid consent, sample sizes, the avoidance of cookie banners altogether, and the future of data-driven marketing.

References:

• Maciej on Twitter
• Marketing, Technology, and Privacy: Forecast for 2022
• Austrian decision on Netdoktor’s use of Google Analytics
• CNIL’s guidelines to avoid cookie banners when using web measurement tools (FR)