The Unseen Influence of Branding

Modern marketing strategies operate by deeply manipulating emotional connections to persuade consumers, as highlighted by Naomi Klein. Brands now aim to provide consumers not merely with products, but with a vision of an idealized self, effectively embedding their narratives into our lives. For example, Nike's slogan, 'Just do it,' offers consumers a sense of ambition and performance rather than simply selling shoes. This emotional manipulation reveals the extent to which marketing shapes consumer identity and desires, suggesting that the pursuit of fulfillment is often a deception that brands exploit.