The Nir Eyal Hypothesis: Products That Create Desirable Habits Win the Long Game
Jun 25, 2019
57:13
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Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. In this episode of the Product Science Podcast, we talk about how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on the business’s bottom line.
The Product Science Podcast