Some of the topics we discuss:

• A purpose is not a message


• The difference between marketing and branding


• Twentyfirstcenturybrand


• Customer research


• The competitive value of branding in Neil's whitepaper

I would really appreciate it if your rate the show on Itunes. If you are looking for more weekly insights on brand strategy, please subscribe to the newsletter here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com