Successful Nonprofits Podcast

Use Email Sequencing to Unlock Donor Retention with Lisa Fernandez

Aug 20, 2024

33:05

Are you losing new donors due to uninspired thank-you emails? Join our conversation with Lisa Fernandez as she shares her expertise in crafting effective email sequences to build lasting relationships with donors.

Learn how to engage your audience with personalized and automated emails, harness the power of storytelling, and create lead magnets that resonate.

Whether you're a seasoned nonprofit professional or new to email marketing, Lisa's insights will help you boost donor retention and elevate your email game.

This episode answers the following questions:

How can I increase my donor retention?
Why is email sequencing important for donor retention?
How can I create an effective donor email sequence?
What are some creative lead magnets for attracting and engaging donors?
How can I improve the effectiveness of the CTA in my emails?

Links mentioned in this episode:

Looking for more? Check out these amazing episodes:

Episode 181: How to Write Effective Copy that Gets Noticed with Nicki Krawczyk [Episode Title on Apple Podcasts, Spotify, or our website with show notes]
Episode 246: Attention-Grabbing Marketing with Dan Schepleng [Episode Title on Apple Podcasts, Spotify, or our website with show notes]