The Birth of a New Media Company

Jessica Lesson, previously a journalist at The Wall Street Journal, observed the flaws in the news industry's business model, particularly its focus on traffic and page views. Frustrated by the superficial coverage of technology companies, she felt compelled to launch The Information to deliver in-depth, meaningful journalism. Her experience in a legacy news organization prepared her for the challenges ahead, as she recognized the industry's forthcoming disruptions due to technological advancements. Convinced there was a need for quality reporting that could adapt to modern realities, she embarked on this entrepreneurial journey, creating a platform that prioritizes substantive content over sensationalism.