Rick Wallace is the President of LawnWorks, Liquid Lawn, and BEEconscious.

He took a business doing $200,000 to over 5 Million in a few years. Listen in to hear Rick share what he feels are the most crucial aspects of growing your business.

Time Stamps:

📌[5:36]Marketing: The power of a guarantee

📌[6:18]Marketing: His Guarantee is NO weeds...

📌[10:34]https://www.facebook.com/photo/?fbid=3354192491571056...

📌[11:23]https://www.facebook.com/photo?fbid=3353583381631967...

📌[19:28]maxing out your marketing channels

📌[20:21]how much can you afford?

📌[30:54]how did rick let go some of his services

📌[31:41]build enough income to let go of something comfortably...

📌[31:58]how to motivate your team to roll out a new service?

📌[33:04]Rick's theories on acquisitions

📌[33:42]difference between starting from the ground up versus acquisition

📌[37:03]relating hobbies to business. Rick likes to fly planes, and he brings that risk tolerance into business...

📌[38:30]when rick thinks of systems - he thinks of software

📌[38:52]service auto pilot has scaled with him

📌[41:31]Rick is very growth minded

📌[42:11]he finds the opportunity in every challenge

📌[42:31]how does rick hold his field staff accountable?

📌[44:59]he does pay for performance which helps retention...

📌[45:07]carrot or the stick?

📌[45:15]the art of accountability

📌[47:18]what is your follow through with your disciplinary processes?

📌[49:53]how many complaints do you allow?

📌[50:03]how many absences do you allow?

📌[50:16]what are the consequences at which event

📌[1:00:02]Marketing Homework: AB Test a marketing campaign

📌[1:00:15]Finance Homework: Find a system to track your leads

📌[1:00:41]System Homework: Look at your hobbies and how they can inspire your business

📌[1:00:53]people homework: look at your policies

📌[1:02:10]Rick's Homework: Figure out your client cost of acquisition.

📌[1:02:34]How to Reach Rick! https://www.facebook.com/uselawnlogic/?paipv=0&eav=AfbKbM_5sz9MGU_vg4wMoRb6PDGDpfdBAQJiDXrGt_gXSQWxHn3dbZ3dPOe1lEd5N4M&_rdr

Quote of the week

THE VICTIM, ADVERSITY IS BAD. TO THE LEADER – AND WARRIOR – HARD TIMES ARE LIFE’S RICHEST TIMES OF GROWTH OPPORTUNITY AND POSSIBILITY. USE THEM TO FLY. ROBIN SHARMA

⇩ Resources ⇩

✯Rick Wallace https://liquidlawn.com/

✯Tay Meroni (Marketing) with Pure Pressure Washing

✯Meaghan Likes (Finances) with Bookkeeping Academy Online, Likes Accounting Company & Jeff Likes Clean Windows & Gutters

✯Michelle Myers (Systems) with Pink Callers

✯Martha Woodward (People) with The Pay for Performance Expert, Quality Driven Software & Dusting Divas

El Antipodcast

La Santa Inquisición / Cacería de brujas

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