If there's something we all love, it's to root for david beating goliath.

And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.

Naturally, we asked Marty to share their playbook.

(00:00) - Introduction
(01:17) - The Motivation Behind Building Pylon
(01:52) - The Journey to Becoming A-List
(02:19) - Board Games and Strategic Thinking
(04:16) - Targeting a Massive Market
(09:46) - Building the First Product
(11:42) - Competing with Giants
(18:59) - Product Development and Marketing Strategies
(26:35) - Embracing a Heavy Debate Culture
(29:24) - Leveraging LinkedIn for Business Growth
(38:22) - Scaling Sales and Hiring Strategies
(42:31) - Navigating AI in Customer Support
(47:59) - Reflecting on Business Learnings and Future Plans

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Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)