In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Erin O’Neill, Head of Community at RevOps Co-op powered by Funnel IQ.

Erin O’Neill opened the episode with a brief background on herself. We dove into the background on why Funnel IQ launched a community, RevOps Co-op, as part of their Community-Led Growth Go-To-Market (GTM) strategy. 

After learning about the why behind the community, she shared how RevOps Co-op engages with members across content, tools, and community. As a community grows, one must prioritize the development of new member benefits, so Erin shared how she goes about building the community roadmap for RevOps Co-op. 

She discussed the metrics that she uses to show ROI of having the RevOps Co-op community to the Funnel IQ business. 

To wrap up the episode, Erin shares the B2B SaaS community trends she’s looking out for in 2022 and beyond.