TechCrunch Daily Crunch TikTok lures songwriters with new promotional features
Jul 18, 2025
Discover how TikTok is empowering songwriters with innovative promotional features, enhancing visibility and monetization opportunities. Meanwhile, Twitch is experimenting with vertical video streams to keep up with trends. Plus, OpenAI introduces a groundbreaking ChatGPT Agent, revolutionizing automated task management. Dive into these exciting developments shaping the intersection of technology and creativity!
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TikTok Empowers Songwriters
- TikTok is introducing new features for songwriters to promote their work.
- These features include a songwriter label and a music highlights tab available in beta to select users.
Survey Drives TikTok Features
- TikTok surveyed over 870 songwriters to identify their needs for profile building and monetization.
- Over half of songwriters promoting on social media use TikTok, informing the feature development.
TikTok Joins Music Streaming Trend
- TikTok follows a trend set by Spotify and Tidal to help songwriters showcase and track their work.
- Despite shutting down TikTok Music, TikTok remains critical for music discovery and artist promotion.