Gary talks with founder of Changing The Game Project, John O'Sullivan, about his new book Every Moment Matters. John's book give an insight into unique cultures where players are given ownership to grow, develop, and enjoy the game. He also takes coaches on a journey of self-discovery and asks some tough questions: - Why do I coach? - How do I coach? - How does it feel to be coached by me? John talks in-depth about his philosophy on coach development and how we can all help one another maximize our potential and create a better experience for our players. This podcast is brought to you again by SportsLab360, an outstanding platform designed to empower youth players to increase their Soccer IQ and allow coaches to guide player development outside of training. We have some exciting news at the break on how MSC have teamed up with them. Please check out their work at www.SportsLab360.com