The St.Emlyn’s Podcast Ep 267 - Social Media and Artifical Intelligence in Medicine with Peter Brindley at LTC
Apr 16, 2025
Peter Brindley, a physician and researcher, returns to discuss the intersections of social media, AI, and digital footprints in healthcare. He emphasizes the importance of an authentic online presence and the critical evaluation of information. Topics include the transformative role of AI in clinical decisions and the risks associated with misinformation. Brindley also introduces the intriguing concept of the Kardashian Index, highlighting the balance between public engagement and maintaining scientific integrity in today's digital landscape.
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Episode notes
Importance of Digital Footprint
- Everyone in healthcare has some level of digital footprint that matters.
- Patients and the public expect professionals to be visible and authentic online.
Information vs Misinformation Impact
- Misinformation is an innocent mistake, disinformation a deliberate act.
- Information's impact depends on how it's presented and consumed.
Be Disciplined in Online Search
- Be very disciplined about trusting search engine results for clinical info.
- Don't assume accuracy; check beyond the first few search results.