Should You Start with Product Brand or Product Design? The Answer Depends.

After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize? 

We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian explain exactly what “it depends” on.

Whichever path you choose - design or brand - don’t neglect collaboration. Your brand and product need to stay connected as you iterate.

Revisit to our conversation with Dominik Zane, CEO of Around, for more about how to stay connected:  https://betterproduct.community/better-product/a-new-wave-of-collaboration-with-dominik-zane-around/

Email Christian with design questions: christian.beck@innovatemap.com Email Meghan with brand questions: meghan.pfiefer@innovatemap.com