Pioneers and Pathfinders Jason Marty
Oct 1, 2025
Jason Marty, CEO and co-founder of Lumio, dives into the intersection of law and AI. With a background as global COO at top law firms, he shares Lumio's mission to innovate legal commercial operations through generative AI. Jason discusses the concept of 'service as software' and introduces the 'Rainmaker Companion,' designed to support revenue-generating partners. He also explores the importance of aligning innovation with financial incentives, the unique challenges in legal tech, and how AI is gradually transforming law firm business structures.
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AI For Law Firm Business, Not Legal Work
- Lumio targets the commercial side of law firms, not the legal work itself.
- It uses generative AI to deliver 'applied expertise' for growth, pricing, and matter management.
Make Software Feel Like Personalized Service
- Deliver products that feel like receiving high-quality service by combining software and defined human support.
- Assign a director-level 'bionic teammate' experience so outputs are usable and actionable for partners.
Ship MVPs Paired With Client Programs
- Move from prototype to MVP quickly and pair product launches with go-to programs for clients.
- Target a V1 release after initial pilots to validate product-market fit with firms.