Supply Chain Connect Digitizing Distribution: Embracing AI, Relationships and the Future of Supply Chain
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Dec 2, 2024 
Colin Strother, Executive Vice President at Rochester Electronics, discusses the fusion of AI and human relationships in the supply chain. He introduces Captain Rochester, an AI superhero enhancing customer interactions. The conversation highlights the significance of ethical data use and the human touch in digital transformation. Strother also addresses challenges in supply chain management, emphasizing cross-marketing strategies and the need for a community-driven culture to nurture future workforce talent in STEM fields.
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Digital Transformation with a Human Touch
- Rochester Electronics believes digital transformation should enhance human interaction, not replace it.
- Focus on using technology to improve value and ease of use for customers, while maintaining personal relationships.
Captain Rochester Returns
- Rochester Electronics is reviving "Captain Rochester", a superhero mascot, as an AI agent on their website.
- This illustrates their innovative approach to customer service and engagement.
Data-Driven Stability
- Data and system integration are crucial for mitigating disruptions and emotional decision-making during supply chain issues.
- Provide customers with actionable intelligence and insights to build trust and stability.