Turning Food Waste into Customer Savings and Retailer Profit with Flashfood

In this episode of the S2G podcast, Chuck Templeton sits down with Jordan Schenck, the newly appointed CEO of Flashfood, to discuss the company’s triple-bottom-line solution to a massive problem: food waste. Flashfood is flipping the script on grocery store surplus by turning what would have been fodder for landfills into affordable, high-quality meals for customers–all while boosting retailer foot traffic and revenue. Jordan shares how Flashfood is harnessing data to build strong customer relationships, honing in on messaging, and gearing up for growth. If you’re looking for a masterclass in transforming challenges into opportunities and designing solutions that work better for people and the planet, this episode is packed with food for thought. 

Key Topics:

1. Data as a Competitive Edge: As Flashfood continues to build out the platform’s real-time data collection capabilities, it can offer retailers valuable, actionable insights into shopper behavior and product demand.
2. Building Brand Loyalty: Flashfood's model doesn't just move surplus food—it builds deeper customer loyalty by offering value and sustainability. Shoppers using Flashfood visit stores more frequently, making it a revenue-driving tool rather than just a sustainability effort.
3. Keeping Up with Consumer Expectations: No matter how much shoppers care about sustainability, they expect convenience. Flashfood addresses this by making it easy for consumers to purchase discounted items via a simple app, helping retailers meet evolving demands while also enhancing their brand image.
4. Flexibility for Retailers: Flashfood's platform integrates into existing store workflows, making it easy for grocery employees to list surplus items quickly. This operational simplicity is crucial for scaling the solution across retail environments.
5. The Human Element: Beyond reducing food waste, Flashfood’s platform makes groceries more affordable, especially for low-income families—an aspect that resonates with both customers and retailers. 

This content is for informational purposes only, should not be taken as legal, business, tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investor or potential investor in any investment vehicle sponsored by S2G. Investing involves risk, including the risk of loss. Specific companies mentioned in this podcast are for educational purposes and should not be construed as an endorsement of any kind. S2G holds positions in the companies referenced, but this podcast is for information purposes only and is not intended to promote any such company. All views of the guests on this podcast are solely their opinions and do not reflect the opinions of S2G. Any past performance discussed is not indicative of future results. Chuck Templeton is a Managing Partner at S2G Investments. All Chuck's views, and the views of the guests on this podcast, are solely their opinions and do not necessarily reflect the opinions of S2G. The views expressed herein are opinions based on certain assumptions and subject to change.

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