What's the secret to writing a really good recipe? How do you make it unique while also making it simple enough for people to do at home? Enter Jessie Sheehan, celebrated baker, TikTok superstar, and author of the brand new cookbook, Snackable Bakes. In today's talk, we cover everything from coming up with the initial recipe concept, bringing it into the kitchen, testing it, and then freaking out that it's too close to somebody else's. We get into the nitty-gritty of weights vs. cups, how to find your voice in your cooking, when to employ outside testers, and how you know when a recipe is done. As a bonus, Jessie shares some of her favorite cookbooks and bakeries in New York, including Mah-Ze-Dar and L'Appartement 4F. If you like it, be sure to share it and/or leave a nice review! Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices