Banking Reinvented

AI, embedded finance, first principles, and the 2026 outlook in APAC banking with David Jimenez Maireles

10 snips
Oct 31, 2025
David Jimenez Maireles, a fintech expert with nearly 20 years in digital banking, shares his insights on the future of APAC banking. He discusses the transformative power of AI in creating personalized banking experiences that meet real customer needs. David emphasizes the importance of starting small with AI experiments, choosing use cases aligned with strengths, and the rise of embedded finance. He also explores how banks can leverage technology to drive efficiency and create invisible, seamless financial services.
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INSIGHT

Solve Real Life Goals Not Products

  • Customers don't wake up wanting banking products; they wake up with life goals and problems.
  • Banks must reframe offers as solutions to daily jobs-to-be-done, not product pushes.
INSIGHT

AI As The Customer-Bank Translator

  • AI becomes the bridge between bank offerings and customer expectations by turning problems into plans.
  • Conversational AI will orchestrate planning, affordability and payments invisibly for users.
ADVICE

Use Onboarding To Seed Personalization

  • Build segment-of-one experiences using transactional and cohort benchmark data to personalize offers.
  • Use onboarding and early-life signals to recommend and cross-sell relevant products quickly.
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