AI-Driven Marketer: Master Practical AI Marketing Skills

The 4-Step System That Turns Any Workflow Into an AI Powerhouse

11 snips
Nov 3, 2025
Discover how to elevate your marketing game by mastering process development! Learn a powerful four-step framework: Analyze, Optimize, Standardize, Mechanize. Hear how one creative used this system to slash a 45-minute podcast pre-production task to just five minutes. Uncover tips for crafting clear instructions and color-coding to streamline AI workflows. Plus, find out how even free users can benefit from ChatGPT Projects. This insightful discussion is your roadmap to doubling productivity with AI!
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INSIGHT

Four-Step Process Development

  • Process development follows four steps: Analyze, Optimize, Standardize, Mechanize.
  • Treat processes like assembly lines to reveal repeatable, automatable work.
ADVICE

Bring AI Into Optimization

  • Use AI during optimization to explore better ways to run a manual process.
  • Only bring AI to automation once you understand both the process and AI capabilities.
ANECDOTE

Showrunner GPT Evolution

  • Dan built a custom Showrunner GPT and iterated it across versions.
  • He moved it into ChatGPT Projects now that free users have access to Projects.
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