In the 2024 holiday shopping season, use of AI chatbot shopping rose 6,000% over the prior year, according to Adobe. Those are searches driven by the intent of the shopper, and many never even make it to a product page. Winning your place in those shopping journeys will require mastering the new capabilities of generative engine optimization, or GEO. Max Sinclair, Founder & CEO at Ecomtent, joined the podcast to provide a primer of what’s changing and what’s possible to start seizing the opportunity faster than your competitors. Early mover’s advantage is at stake, and the answer won’t be more keywords.
Unpacking the Digital Shelf