Introduction to Big Query for GA4/GSC [SEO Cash Flow]

In this video, I chat with Myriam Jessier about using BigQuery for SEO analysis. As an SEO consultant, I was interested to learn more about BigQuery and how it can be useful for overcoming limitations with other platforms like Google Analytics and Search Console.

Myriam provides a great overview explaining what BigQuery is, how it works, what kind of data you can analyze with it, and what the costs involved are. We discuss specifics around setting up BigQuery, writing SQL queries, and some real-life examples of analysis you can do.

Key topics covered: 

• Data retention issues with Google Analytics 4
• Joining data sources like Search Console, Analytics, ads, and CRM
• Writing SQL queries even if you're not technical
• Determining if BigQuery is right for you/your clients
• Getting started guides and resources

I definitely learned a lot as a BigQuery newbie from Myriam's deep knowledge on the subject. Let me know in the comments if you have any additional questions!

Watch the video version: https://www.youtube.com/watch?v=yQwIIHmUtoI 

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