Round Table China From plant to plate: China's healthy dining wave
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Nov 12, 2025 China is experiencing a vibrant shift towards plant-based dining, captivating a diverse range of consumers from students to CEOs. The hosts explore the definitions of vegetarian and vegan lifestyles, delve into impressive market growth figures, and highlight the variety of vegetarian restaurants available. Affordable plant-based buffets are gaining popularity due to their taste and accessibility. Young adults are especially drawn to these options for health benefits, igniting a debate over whether this trend will endure in the long term.
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Balance Self-Expression With Context
- Observe your workplace and gather evidence about colleagues' reactions before changing your style.
- Keep expressing yourself if it makes you happy, while staying aware of social dynamics.
Plant-Based Eating Is Flexible, Not Binary
- Plant-based dining in China is expanding beyond strict vegetarianism into flexible, meal-by-meal choices.
- Younger and older consumers pick plant-based meals for health, convenience, and variety.
Rapid Growth From A Small Base
- China's plant-based market shows fast growth but remains a niche compared with major categories like hot pot.
- Industry value and restaurant numbers are rising quickly even from a small base.