EP 172 : Positioning Masterclass with April Dunford (Bestselling Author & Marketing Guru)

April is the Author of Obviously Awesome, a book on Positioning a brand or startup. In this episode she spoke about the problem with positioning, how to position your product and how to position products across different geographies in her conversation with Roshan Cariappa.

Topics:

00:00 Introduction

01:40 The problem with positioning

10:39 How to position your product

18:13 Articulating your USP 

28:20 Nice to have v/s need to have 

44:24 Getting functional heads to prioritize positioning

48:51 Positioning in different geographies

52:17 Listening to customers

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Connect with April :

Linkedin: https://www.linkedin.com/in/aprildunford/

Twitter: https://twitter.com/aprildunford

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Connect with Us: 

Linkedin: https://www.linkedin.com/company/startup-operator

​Twitter: https://twitter.com/OperatorStartup​​

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