Nicole Larson, National Manager of Retail Research at Colliers, offers keen insights into the retail landscape for 2025. She discusses cautious optimism among retailers, driven by a mix of consumer sentiment and AI's role. The conversation highlights the significance of partnerships and alternative revenue streams while acknowledging shifts in consumer spending due to inflation. Larson also emphasizes the impact of social media influencers on rebuilding trust and shares exciting visions for innovative retail experiences.
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Unexpected Retail Journey
Nicole Larson stumbled into retail during college.
Initially an accounting major, she discovered retail through a real estate club internship.
insights INSIGHT
Retail Pessimism
Mass merchant and home retailers are pessimistic due to changing consumer spending.
Reduced discretionary spending and housing market uncertainty contribute to this.
insights INSIGHT
Grocery Optimism & Lipstick Effect
Grocery retailers are optimistic due to consistent demand for essentials.
The beauty sector thrives due to the "lipstick effect," where consumers buy affordable luxury.
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In this episode, Nicole Larson, National Manager of Retail Research at Colliers, discusses the retail landscape for 2025, highlighting themes such as cautious optimism among retailers, the impact of consumer sentiment, and the importance of partnerships and alternative revenue streams. She emphasizes the need for retailers to adapt to changing consumer behaviors and the significance of technology and efficiency in driving growth. The discussion also touches on the role of social media influencers in rebuilding trust with consumers and the excitement surrounding innovative retail experiences.
Chapters:
(00:00) Introduction
(01:12) Nicole's Journey Into Retail
(03:54) Cautious Optimism in Retail for 2025
(13:41) Optimizing Retail Propositions
(16:22) Driving Efficiency in Retail
(18:11) Navigating Tariffs and Supply Chain Challenges
(21:25) The Power of Partnerships in Retail
(28:28) Looking Ahead: The Future of Retail
Follow Nicole Larson on: LinkedIn | Instagram
Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.
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