Today’s episode is a recording of a webinar hosted by Singular and moderated by John Koetsier. We were joined by Eran Friedman from Singular, Pedro Ponce de Leon from Liftoff, and Ben Holmes from Adcolony.

This episode (and webinar) gives you the low down on everything that’s happening and working across the iOS ecosystem a few months after the introduction of ATT. We talk about how extended probabilistic matching (or fingerprinting) is still here - will this be sustainable? We talk about how marketers are approaching measurement today, the challenges with privacy thresholds, the emergence of web flows - and other industry-wide changes that are shaping the mobile marketing landscape today.

🍎 ATT adoption trends : unmeasurable inventory, censorship metrics, extended probabilistic matching.
👎 How advertisers are coping with broken measurement - and marketers’ wishlists for Apple.
🧩 Probabilistic but non-tracking methodologies.
🔐 Picking right conversion models.
📲 The buzz around owned media channels and first party data.
🌟 The ascent of web-based flows
🌠 Consolidation in the ecosystem.
🤖   What’s happening in Android - and what’s coming

Note: We’re excited to announce the second edition of our live workshop series, Mobile Growth Lab, to help marketers, leaders and execs prep for a post-IDFA world! 

In the first edition, we helped over 40 attendees: 

• See the map
• Prepare the groundwork
• Move forward
• Find acceleration 

We’ll cover all that (updated for the reality of the post-IDFA world) and many requested topics like web-based flows, creative strategy, conversion values, prep for iOS 15, and more. 

Interested? Fill up this quick form to join the interest list. (It’s a 2-minute form, and there is no commitment as yet. This is to help us get an idea of the level of participant interest so we can plan sessions and logistics.)

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/state-of-ios-ua-stats-trends-and-strategies-our-webinar-with-singular-liftoff-adcolony/
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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog