353) Collaborative Learning: The Key to Digital Growth for Banks and Credit Unions

The financial industry, particularly community banks and credit unions, face challenges in adapting to digital transformation. Many of these organizations struggle with staying competitive and relevant in a rapidly evolving digital landscape, where traditional approaches are becoming less effective.

Matt Vance, FVP of Marketing & Product Strategy at Salal Credit Union joins the show to  discuss a solution this issue which includes a combination of collaborative learning, niche marketing strategies, and leveraging AI and digital tools.

Join us as we discuss:

-Niche marketing for growth in a complex digital world (4:49)

-Leveraging storytelling in marketing (9:48)

-Marketing transformation and AI adoption (24:07)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.