Episode 669: Rapid Fire Style Advice to Make an Outstanding Brand with Kate Taylor #BizTipFriday
Mar 29, 2024
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Personal stylist and entrepreneur Kate Taylor shares style tips for defining your brand, including the psychology of style, color representation, and authentic self-expression. She emphasizes the importance of coherence, uniqueness, and timeless looks in crafting a strong brand image through style advice.
Authenticity in fashion should not lead to laziness, balance self-expression with intentional choices for brand image.
Select colors representing brand values, as they convey subconscious messages influencing brand perception.
Deep dives
The Value of Staying in Your Zone of Genius
Staying true to your zone of genius is crucial for entrepreneurs. It is essential to recognize when certain tasks are outside your expertise and seek help from professionals like stylists who excel in their field. Working with a stylist allows you to focus on what you do best, ensuring that your style aligns with your brand and attracts the right audience. By staying authentic to yourself and your brand, clients are magnetically drawn to your genuine message and unique style.
Authenticity vs. Laziness in Fashion Choices
The concept of authenticity in fashion should not be an excuse for laziness. While it's important to be true to yourself, it's equally vital to make intentional choices that reflect your desired brand image. Avoid using authenticity as a cover for complacency; put thought and effort into your fashion decisions to convey the right message to your audience. Balancing authenticity with strategic styling can enhance your overall brand perception.
The Psychology of Color and Brand Messaging
The colors you choose to wear convey subconscious messages to your audience, impacting your brand perception. Each color carries its own psychological significance, influencing how you are perceived by others. It's important to select colors that align with the values and message you want your brand to communicate. Avoid choosing colors solely for visibility; prioritize colors that authentically represent your brand identity and desired image.
Elevating Your Style for Brand Representation
Elevating your style for brand representation involves stepping outside your comfort zone while maintaining authenticity. During photo shoots or events, consider outfits that enhance your image without compromising comfort. Embrace unique pieces that reflect your personality and brand message, making a memorable impression on your audience. By strategically selecting outfits that align with your brand's values, you can create a polished, cohesive look that resonates with your target audience.
Today’s guest was here earlier this week to share her story of surviving and thriving after a spiritual breakdown, and she’s back for a special #BizTipFriday edition of the podcast! In this episode, my own personal stylist Kate Taylor shares her insights and expertise on all things style, and as an entrepreneur with a brand you’ve got to hear what she has to say on this topic!
Save these dates, June 6th, 11th and 13th, because our once a year 3-part LIVE training is happening very soon, and you can join the Business By Design Priority List NOW at https://www.businessbydesign.net/!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag us, @jameswedmore and @katetaylorstylist.
In this episode you’ll hear:
What style is really all about and some tips for getting started with defining your style
Kate’s pet peeves and how you can avoid being inauthentic in your style
A look at the psychology of style and why this matters
The importance of wearing colors that represent what it is that you want to convey
3 steps Kate recommends taking when first creating your style
Why she usually doesn’t get involved in the photography aspect of styling