What does creative production look like in the metaverse?

Ashumi Sanghvi is the Founder of creative production agency MAD Global based in London, where clients include names like Tory Burch, Cartier, Net A Porter, Vice Media, and premium NFT platform Exclusible.

The agency started out offering print, social media and films before adding XR (AR and VR) content, digitally immersive experiences and NFT projects. She is also a mentor on the recently announced FARFETCH Web3 Accelerator Dream Assembly with Outlier Ventures, and was named on Brytehall’s Bryte Fashion Forces Top 100.

We talk about how her career working her way up as a creative producer for brands like Conde Nast, Missoni and Roland Mouret, through to how she got legendary fashion photographer Nick Knight involved in her major event in the summer. Look out for Fashion3, MAD Global’s brand new event series connecting fashion, beauty, and retail with immersive tech and blockchain.

LINKS:

Ashumi Sanghvi on Twitter: https://twitter.com/ashumiss

MAD Global on Twitter: https://twitter.com/mad__global

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JOBS IN WEB3:

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CREDITS:

Host: Lauren Ingram

Producer: Alex Lane