Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.