Fat Mascara Ep 110: Makeup Gives You Superpowers
Jun 4, 2018
Ukonwa Ojo, CoverGirl's SVP of marketing, discusses inclusivity in beauty, dropping the tagline, and industry predictions. They also talk about food allergies in skincare, the Fenty effect, and reef-safe sunscreens.
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Patch Test for Allergy Safety
- Patch test beauty products if you have food allergies before full use.
- Avoid spa treatments with allergens like almond scrubs if you're allergic to nuts.
Beauty's Expanding Inclusivity
- Inclusivity now extends beyond foundation to lipsticks, primers, and sunscreens.
- Beauty's embrace of diversity mirrors fashion and haircare but arrived later.
Makeup as Empowering Superpower
- Makeup acts as a form of creative self-expression that builds confidence.
- CoverGirl's new tagline embraces makeup as a way to project different personas and empowerment.