Supercool Built for the EV Generation: Formula E Energizes 500 Million Global Race Fans
When Roger Griffiths first heard about Formula E in 2014, he was intrigued but skeptical. A veteran of IndyCar, Le Mans, and Formula 1—and a self-described petrol head—he wasn’t convinced electric racing could deliver credible performance.
Then he saw who was signing on.
Michael Andretti. Alain Prost. Emerson Fittipaldi. Frank Williams. Plus early backers like Richard Branson. Racing legends and global brands were putting their reputations behind an all-electric series built for city streets, digital-native fans, and a new kind of mobility.
That’s when Roger knew: failure wasn’t an option.
He joined Andretti Global to help lead its Formula E team. Today, he’s Team Principal and Chairman of the Formula E Teams Association.
Just over a decade later, Formula E is the fastest-growing motorsport on Earth. It races through city centers, draws 500 million fans, and connects with a global audience that legacy motorsports can’t reach.
Roger takes us inside how Formula E became the sport brands chase, fans love, and the future demands.
Show Notes
Guest: Roger Griffiths, Team Principal, Andretti Formula E
Company: Andretti Global
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