The Near Memo Amazon doing Local Ads, Yep it, Apple BNPL & Search developments, Auto created Google Ads showing up
Amazon has been posting new job positions for “rare opportunity to join a start-up business within Amazon Ads and play a strategic role in building the future of Local Ads”. It is hard to know exactly what it is they are building but talk of building relationships with agencies, clients, and service providers to scope solutions, partnerships, and business opportunities that result in the acceleration of Amazon's Advertising growth in New York City, Washington DC, Los Angeles, Seattle and Chicago. Regardless, it is clear that they are looking to grow their ad business via local and looking to take Google (and perhaps Walmart) on directly in the space.
Can Yep It get off the ground and sustain an income stream or is it just another “ankle biter”. There are many wannabes in the search space with many different models, Yep It is trying to partner with content creators first and foremost. Although the question remains how will they get consumer uptake to make it work?
There was a great deal of speculation about an “Apple Search Engine” with dreams of a Google competitor that actually had consumer support. What Apple in fact did do was elevate Spotlight to a place of prominence and use AI, the Siri Knowledge Graph and local access to deliver on an improved “federated” search as a feature not a destination. While they were at it they rolled out an incredibly consumer friendly buy now pay later plan that apparently does not get reported to the credit bureaus if you drop the ball
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 68 Near Memo
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