
Leon Abboud How Yat Siu Built Animoca Brands Into a $5 Billion Web3 Giant
Nov 11, 2024
Yat Siu, co-founder and executive chairman of Animoca Brands, shares insights on transforming the company into a $5 billion Web3 leader. He discusses the pivotal moment when Apple deplatformed their apps, forcing a strategic pivot towards digital property rights. Yat emphasizes the importance of community empowerment and the innovative potential of NFTs in shaping internet culture. He also shares practical advice for builders, urging them to focus on meaningful missions to navigate the challenges of the industry.
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Prioritize Health And Delegate Strategically
- Prioritize personal health and do hardest work in the morning when you have most energy.
- Delegate operational tasks so you can focus on high-level strategy and industry evangelism.
Deplatforming Forced A Strategic Pivot
- In 2012 Apple deplatformed Animoca and removed ~180 apps overnight, destroying their primary distribution channel.
- Yat Siu says the event showed the danger of centralized platforms and pushed them to seek independence.
DeFi Rails And Shakeups Accelerate Maturity
- Financial rails (DeFi) proved crucial to scaling Web3 gaming beyond simple NFTs.
- Market shakeups like FTX and meme coins force maturation and create more resilient frameworks.

