In this episode of the Confessions Podcast, we sat down with Racheli Edelkopf, the mastermind behind Pedal Marketing - a consulting biz that helps nonprofits up their marketing game. Racheli talked about her journey as a program director and how that led her to start her own business. Racheli has valuable insights into the realm of marketing and specifically attraction-based marketing, which is the approach she has taken to build her business.

Highlights:

Racheli's transition from the nonprofit sector into marketing consultancy
Attraction-based marketing strategies
The balance of working on your business vs. in your business
How to leverage your strengths and find a marketing strategy that suits your abilities and business style.

Find Us Online: https://www.confessionswithjessandcindy.com/

Connect with Racheli Edelkopf:

Pedal Marketing: https://www.thepedal.co/

Instagram: https://www.instagram.com/thepedal.co/?hl=en

LinkedIn: linkedin.com/in/racheli-edelkopf-0484a81a3

Connect with Cindy:

Cindy Wagman Coaching https://cindywagman.com/

The Good Partnership https://www.thegoodpartnership.com/

Connect with Jess:

Out In the Boons: https://www.outintheboons.me/

Audio link: https://drive.google.com/drive/folders/1cHfhQq7P_jeyilCXSG-kQ3WN27FuAYcS?usp=drive_link

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Attraction-based marketing with Racheli Edelkopf