Pipeline Visionaries The $4B Demand Gen Formula with Joy Corso, CMO of Vonage
“Make content personal for consumers. That’s what folks are really interested in. They want to be educated and engaged. We really want to try to serve up that blockbuster content that we think is going to be compelling for folks to help them make good decisions.” — Joy Corso
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Episode Timestamps:
*(2:00) - How Joy got started in Demand Gen
*(3:30) - What Vonage is and what it means to be CMO
*(5:30) - The Trust Tree & Joy’s demand gen strategy
*(8:30) - Who Vonage is selling to
*(9:45) - Org structure for Joy’s marketing team
*(12:25) - The Playbook - Joy’s most uncuttable budget items
*(17:00) - Joys non-digital channels for marketing (day-to-day)
*(18:30) - How to market to developers
*(21:40) - What Joy is most likely to cut in the coming years
*(23:35) - Joy’s favorite campaign
*(26:40) - How Joy views Vonage’s website
*(30:00) - Joy’s favorite/most convertible aspect of Vonage’s website
*(35:20) - Quick Hits
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