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Boxes and Lines

Neal Freyman & Toby Howell on Crafting the Morning Brew Experience

Feb 5, 2024
45:12

Join us for a special episode of Boxes and Lines, featuring Neal Freyman and Toby Howell of the wildly popular newsletter, the Morning Brew. Listen as JR and Ronan learn how they’ve helped re-shape business news, making it digestible for millennials and Gen Z - or should we say, Zillennials - from its humble beginnings as a cheat-sheet at the University of Michigan to becoming a digital media powerhouse under Business Insider. Neal and Toby discuss the changing habits of media consumption, the craft of simplifying complicated or niche business and financial news, and the time Toby accidentally purchased $40,000 worth of Sherman Williams stock. Tune in for a lively conversation on the impact of media in finance and the work that goes into a daily podcast and newsletter, starting with arriving to the office at an eye-watering 4:45 a.m. Recorded January 11, 2024.

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