Imagine leaving your corporate job behind because you went viral overnight. After faking his way to the top of London Fashion week Max Fosh shot to online fame, becoming known for his comedy videos on YouTube and social stunts, like running for London Mayor in last years election. Max is also now selling out venues with his brand new stand up show, Zocial Butterfly. In the conversation we talk about Max’s journey through university to the point of 1 Million YouTube subscribers, his creative process for putting together crazy video ideas and the highs and lows of the online world. Enjoy!

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(00:00) Intro

(02:50) How would you describe yourself?

(04:09) Your hatred for the corporate world

(10:41) What is student radio?

(17:35) How did you build confidence to make Street Smart?

(19:20) Starting to create content

(27:10) What was it like going viral for the first time?

(32:40) Evolving as a creator

(37:35) Running for London Mayor

(41:38) What was your creative process for making videos?

(51:10) Building a team

(53:30) How do you make money these days?

(54:22) Do you worry about the future of your career?

(01:00:50) Therapy and hedonic adaptation

(01:12:31) Doing stand up

(01:22:20) How does stand up compare to video?

(01:24:57) What’s it like working with a director to produce a show?

(01:25:20) What are the economics of being a standup comedian?

(01:37:16) What’s your relationship with burnout?

(01:40:05) Advice for aspiring creators

🔗 CONNECT WITH MAX

🎥 YouTube Channel
🐦 Twitter
📸 Instagram
💻 Website
🦋 Zocial Butterfly Live Show

🔗 CONNECT WITH ALI

🎥 YouTube Channel
💻 Website
📸 Instagram
🐦 Twitter
👥 Linkedin

Find the show notes and the transcript on the website: https://aliabdaal.com/podcast/

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