The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.
• AI tools accelerating media operations while requiring human strategy
• Risks of automation with bad data and weak tracking
• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts
• Dayparted omnichannel plan from commute to desktop to couch
• Short-form video and UGC outperforming static creative
• Full-funnel investment timelines and influenced revenue measurement
• Cleaning fragmented data and feeding CRM segments back into media
• Common account fixes including target CPA, remarketing and limiting AI expansion
• How to audit paid media and set realistic expectations
Guest Contact Information:
LinkedIn: linkedin.com/in/anthonychiaravallo
Website: anthonychiaravallo.com
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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