True Story: The Public Relations Podcast How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR Consultant
What does it take to thrive as a journalist in today’s fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media.
Key topics include:
The rise of Substack and its role in personal branding for journalists.
How media monetization has changed over the years.
The growing importance of SEO in modern storytelling.
Best practices for pitching stories to journalists and crafting compelling narratives.
The role of social media in amplifying media coverage.
How AI is shaping the future of journalism and storytelling.
Building community among journalists and overcoming the hurdles of remote networking.
Joni also opens up about the differences between pitching stories and accepting assignments, offering listeners a candid look at the complexities of freelance writing in today’s digital age.
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